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Apr152014

>> Harmonic Partners With Encoding.com on Cloud-Based Transcoding Service for Professional Video Applications

Date: Monday, April 7, 2014

Powered by ProMedia® Carbon and Operated by Encoding.com, New Service Offers Greater Flexibility for Broadcast-Quality Video Transcoding

Harmonic (NASDAQ: HLIT), the worldwide leader in video delivery infrastructure, has teamed up with Encoding.com, the world’s largest video transcoding service, to offer a highly flexible, cloud-based transcoding service that provides superior video quality, robust format support, and the flexibility of a feature-rich web application. Available as either a pure cloud-based or integrated cloud-burst offering, the new service provides content creators, service providers, and media professionals with an unlimited cloud capacity for converting broadcast-quality video content into virtually any standard media format, including HEVC, utilising a pay-per-use business model for optimising costs.

“Through the virtualisation of data centres and cloud-based transcoding, we’re able to provide service providers and media professionals with a flexible, scalable and, most importantly, affordable strategy for media processing and multiscreen delivery while offering amazing video quality,” said Yoav Derazon, director of product management for cloud services and transcoding, Harmonic. “With this Encoding.com service, Harmonic customers can simplify operations by using their existing presets and profiles either locally or in the cloud, as well as seamlessly divert workloads to local processing or the cloud as needed, thereby speeding up the transcoding process and controlling costs by allocating workloads dynamically.”

Harnessing the pure cloud-based service, users can achieve specialized professional media workflow capabilities (e.g., production, playout, DRM, etc.) without actually operating any equipment. By allowing users to rely on existing ProMedia® Carbon presets, without having to redefine the settings, the pure cloud-based solution operated by Encoding.com offers exceptional video quality.

Designed for existing Harmonic customers utilising ProMedia Carbon with a WFS™ file-based workflow engine, the cloud-burst service enables users to affordably address fluctuating transcoding volume requirements by giving them access to an unlimited cloud capacity without requiring additional infrastructure equipment. Operation is seamless; users can simply divert workloads to a watch folder that is routed to the Encoding.com cloud. Armed with the ability to burst to the cloud, users can significantly reduce content turnaround time from source to target.

As the leader in cloud-based media processing, Encoding.com not only offers Harmonic ProMedia Carbon customers a dynamically scalable and affordable burst solution while maintaining existing profiles, but also enables a powerful suite of workflow features for DRM, caption conversion, video hosting, watermarking and more.

“With this partnership, we are combining the best in on-premise encoding solutions with the best in cloud-based media processing,” said Jeff Malkin, president at Encoding.com. “ProMedia Carbon implemented within the Encoding.com platform empowers customers to generate best-in-breed quality videos while leveraging the elastic capacity of the cloud and the flexibility to maintain workflow requirements in the ever-changing broadcast and multiscreen video landscape.” 

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